For the Barrier Breakers

Runners tried for years to break the four-minute mile and it was considered by many to be physically impossible. On May 6th, 1954, Sir Roger Bannister ran 3:59.4, but he had the humility to know it was only a matter of time before others did too. “Après moi, le déluge,” he is rumored to have said after crossing the finish line. “After me, the flood.” He was right. Weeks later Australian John Landy ran 3:57.9 and today more than a thousand runners have hit the mark.

Our latest limited-edition capsule is inspired by British athletic iconography and serves as a reminder that, when it comes to breaking barriers, as Bannister once wrote, “It is the brain, not the heart or lungs, that is the critical organ.”